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Yamaha Dealership Brochures
Services Used
Background
One of the world’s instantly recognisable motor companies, Yamaha Motor UK, with a turnover of ¥86 million p.a. (31st March 2020), partners with Penrose to manage their print, storage and supply of their product brochures.
Yamaha Motor UK required a complete faultless solution to their print, storage, stock control, tailored pick and pack with a tracked delivery system for their 350 UK dealerships.
Approach
Tailoring Penrose’s cloud-based brand asset and inventory management tool, Nimbus, to Yamaha’s requirements, dealerships can order a range of brochures, bespoke to their particular market conditions.
Our approach eliminated waste, (not all dealerships required the same products brochures) and provided vital marketing insights to Yamaha. The insights include which dealerships/region/product required further resource to increase sales and to reward high performing dealerships.
Nimbus tracks stock levels and automates a message to Yamaha’s HQ when levels run low for approval for restocking.
Delivery
Dealers have access to a Yamaha’s library of product brochures and order when their stocks are low. All orders through Nimbus are completed and dispatched on the same day using a trackable courier.
Impact/Result
Our tailored approach allowed Yamaha the freedom to concentrate their energies and resources to find new ways to engage with their audience and develop innovative marketing communications to increase market share.
Yamaha Motor Company’s corporate philosophy incorporates ‘creating kando with products and services that exceed your expectations’. Kando is the Japanese word for “the simultaneous feeling of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value”. Penrose is an extension of that philosophy, and our service provides Yamaha Motor UK. with ‘kando’ with every contact they have with us.
Want to find out how Penrose can help you develop, design, create and deliver a highly effective and integrated customer communications and experiences across all directed, digital and social channels?
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