Tailoring Penrose’s cloud-based brand asset and inventory management tool, Nimbus, to Yamaha’s requirements, dealerships can order a range of brochures, bespoke to their particular market conditions.
Our approach eliminated waste, (not all dealerships required the same products brochures) and provided vital marketing insights to Yamaha. The insights include which dealerships/region/product required further resource to increase sales and to reward high performing dealerships.
Nimbus tracks stock levels and automates a message to Yamaha’s HQ when levels run low for approval for restocking.