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Callaway partners with Penrose to create exclusive packaging

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Founded in 1982, Callaway is renowned for developing innovative products that help golfers improve their game. Callaway’s products have been used in hundreds of tournaments, including numerous Major Championships have been won by Tour pros using Callaway equipment.

Callaway strives to innovative and creating high-performance golf equipment is a challenge.  It calls for a profound understanding of the game and those who play it.  It requires intelligence, imagination and deep R&D resources.  Above all, Callaway demands a relentless commitment to be the best. Callaway approach to striving to be the best is echoed in Penrose’s commitment to be the best.  Hence, why Callaway selected Penrose to design and manufacture a range of packaging for their premium gloves and elite range of balls to be sold, exclusively, at one of the world’s most significant Links course.a


The client brief was to create a cost-effective, high-end and sustainable multi-use packaging format that can be quickly re-engineered for different products within their glove and ball range.

Our creative and cardboard engineers brainstormed ideas with the client.  Following this, Penrose developed several prototypes using the latest CAD/CAM and 3D modelling applications, providing the client with tangible mock-ups to ensure that the products are protected and easy to pack and unpack the product.


On approval of format, our creative team layout the designs for the packaging, while tweaking dimensions to ensure materials used was maximised and the packaging of the gloves would securely hold the various glove sizes.

Designed, printed, die-cut and made up entirely in-house, our solution provided the client with an all-encompassing solution to their packaging problem.


Our packaging solutions provided the client with a template for the future.  Using our expertise and knowledge allows the client to re-design, re-brand and introduce new products and cost-effectively readapt the packaging in line with the target market.  Due to this, we can cost-effectively supply a full range of quantities in minimal lead-times.

Our automated and slick operation has allowed the client to harmonise stock levels at sales levels, resulting in less cash tied up stock and reduced their warehousing and distribution costs.

Want to find out how Penrose can help you develop, design, create and deliver a highly effective and integrated customer communications and experiences across all directed, digital and social channels?

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