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Paper-based packaging is the natural choice.

Creating sustainable printed packaging

Paper-based packaging is the natural choice where its key raw material, trees, are a natural and renewable resource.

The print and paper advocacy group, Two Sides have released a new packaging information brochure, The Natural Choice, with updated facts on paper-based packaging. We’ve shared the key points in this blog post.


Recent research of 8,800 consumers conducted by Toluna, on behalf of Two Sides¹, revealed that consumers are concerned with the impacts of their packaging choices and demand more sustainable solutions.


The research showed that consumers still believe forests are decreasing in size, with 59% of UK consumers believing that European forests are shrinking. In reality, between 2005 and 2020, European forests grew by 58,390 km² – an area larger than Switzerland and equivalent to 1,500 football pitches of forest every day². It also showed that they do not understand the high recycling for paper and cardboard in Europe at 83% – the highest of any packaging material³.

Mince Pie Tray Packaging
Sustainable Paper Packaging Printing

Despite these misconceptions, the study did reveal that paper/cardboard was the favoured packaging choice, particularly for environmental reasons compared to other packaging materials. 55% of UK consumers prefer paper-based packaging as better for the environment, 51% for being easier to recycle and 77% for being home compostable.


“The journey to a more sustainable future includes our packaging choices. It is important that materials chosen are natural, renewable, recyclable and fit with the circular economy,” says Jonathan Tame, Managing Director of Two Sides UK.


Tame continues, “The packaging booklet explains to brands, retailers and consumers the eight powerful reasons why paper-based packaging is the sustainable choice. Two Sides members are encouraged to use these facts in their marketing communications further to spread the reach of paper-based packaging’s sustainable story.”


The eight reasons, that Tame, refers to are as follows


1. Paper packaging helps minimise environmental impacts

2. Paper packaging is recycled more than any other material

3. Paper packaging offers unrivalled product production

4. Paper packaging supports healthy forests

5. Paper packaging helps tackle climate change

6. Paper packaging is attractive and impactful

7. Paper packaging is preferred by consumers

8. Paper packaging is part of the circular economy.


Click here to download your digital copy of ‘The Natural Choice’ brochure.


We are a carbon capture printer partnering with The Woodland Trust. Our carbon capture programme allows our clients the opportunity to capture the CO2 emissions associated with their paper purchase by planting native woodland right here in the UK through the Woodland Trust and the Woodland Carbon scheme.


  1. Two Sides & Toluna, Papers Place In A Post-Pandemic World, 2021
  2. FAO data, 2005 – 2020
  3. Eurostat, 2018

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