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Our Blog.

Get an inside look at the ideas that move us and what’s hot in the world of print and digital communications.

Think Before You Print

Are you using a misleading statement on your email footer?

It is common to see email footers with negative and sometimes misleading statements on the environmental impacts of print and paper. Messages such as, ‘Think before you print’, or ’Do you really need to print this email it will harm the environment’, ignore the unique, sustainable properties of paper.
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Charity Cycle Ride to help Dramatize and MS-UK.

Supporting our local community has been an essential part of the Penrose Group culture. However, the COVID-19 pandemic has proven that helping the wider community has equal importance. So, this year, the Penrose Group have partnered with a local charity, Dramatize and the national charity, MS-UK, to help them fund the fantastic work they do. Dramatize.
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‘Stopping advertising to save money is like stopping your watch to save time’. Henry Ford

Tightening budgets means we face the difficult challenge of identifying the most effective marketing channels for our products and services. Ofcom data shows that UK adults were spending about a quarter of their day online under lockdown, so it's easier to understand why, initially, companies shifted their marketing spend towards digital channels. However, research shows that these digital campaigns become increasingly ineffective without long-term brand building underpinning them. In this blog, we explore the critical role direct mail plays to help to build better brands and elevate digital channels successfully.
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Pop-up books Printer

Pressing Matters

As businesses reopen their doors, showrooms invite customers in, and companies welcome back their staff, now, more than ever, is the time to show our support for each other. There is no better way of showing your support than offering your services and guidance in helping businesses create a demand for their products and services while helping them to keep their staff employed.
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“First impressions are lasting impressions”

Don’t let your envelope be an after-thought or worse devalue the contents after all the envelope is the first thing your customer sees.
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Packaging Design and Print

Sustainable Packaging

Apart from the environmental positives of card-based packaging, did you know that 44% of consumers are willing to spend more on products if packaged in sustainable materials. Furthermore, nearly half (48%) would consider avoiding a retailer if they believe that the retailer is not doing enough to reduce its use of non-recyclable packaging. To find out more, read on...
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